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Marketing Director

Company Name
Location 125 Maiden Lane, United States
Date Posted November 6, 2017
Category Marketing & Public Relations
Job Type Full Time
Closing date for applications 12/06/2017
Experience Required 10+ years


The United Nations Children's Fund (UNICEF) works in 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. UNICEF USA supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit

Marketing Director

Reporting to the Vice President, Marketing & Communications, the Director of Marketing will play a leadership role in the ongoing development and implementation of strategies for increasing UNICEF’s visibility and relevancy in the U.S. to increase revenue, awareness and engagement for the organization.

Key Responsibilities/Outcomes (include but are not limited to):

•Lead marketing strategies across all channels to position UNICEF as the world’s leading humanitarian organization for children; collaborate with Marketing & Communications colleagues to ensure alignment and prioritization of key assets

•Develop and oversee integrated marketing plans for key marketing campaigns (Key Moments) and for all consumer-facing brand awareness initiatives and responsible for comprehensive end-of-campaign reporting

•Work closely with other divisional teams to define ambitious yet achievable campaign KPIs with the objective of significantly contributing to the individual donors strategy, focusing primarily on acquisition and conversion

•Work closely with Project Management Office colleagues to craft and disseminate campaign plans across the organization and function as liaison to ensure the execution across all channels and groups

•Work with Donor Strategy and Experience team to leverage UNICEF’s domestic target audience; implement actionable insights and share knowledge across the organization

•Provide marketing support and executional guidance to UNICEF USA divisions for priority projects; oversee brand integration on an ongoing basis

•Develop and grow external marketing, media and promotional partnerships to build awareness, familiarity and affinity for the UNICEF brand within the U.S.

•Provide the Vice President, Marketing and Communication with recommendations on promotional and research budget allocations

•Work with Brand and Donor Strategy teams to establish ad-hoc research initiatives to supplement on-going audience understanding and development

•Work with and manage all marketing, creative, and media agencies and partners to ensure in-market delivery of assets during all integrated marketing campaigns

•Direct, manage, and mentor marketing staff, providing coaching, development opportunities, and performance evaluation

•Provide marketing expertise and support to the Corporate team to establish and cultivate high profile partnerships, attending key meetings, creating smart marketing plans that integrate external support within UNICEF USA key moments

•Support the Vice President of Marketing & Communications as required


•Bachelor’s degree with a minimum of 10 years of marketing/campaign management experience

•Proven track record developing and implementing successful integrated campaign plans

•Proven ability to lead, supervise, and coach members of staff

•Strong expertise in digital marketing, social media activation, and data-driven decision making

•Expertise in all mediums and platforms, and in forging high profile marketing partnerships

•Strategic thinker with both strong creative and analytical skills

•Excellent oral and written communications skills and excellent presentation and negotiation skills are essential

•Must be able to work collaboratively as a member of the Marketing Division and as a UNICEF USA team member with colleagues in other departments

•Knowledge of the not-for-profit fundraising environment is preferred

•Must demonstrate UNICEF USA Core Values: Trust, Respect, Accountability, Innovation, Teamwork, and Service

To Apply- Please Apply Online at:

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Due to the high volume of applications received, only those selected for an interview will be contacted.

Salary is commensurate with experience. In addition, UNICEF USA offers a comprehensive benefits package.

UNICEF USA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants are encouraged to apply.
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